UPDATE: as of 9/3 Only the Treat Donor and Spooky Sponsor Levels are still available
🎃 Sponsor a 2025 BOO Bag & Get Your Business in Front of Local Families
(Because what’s better than marketing that comes with candy and pure Halloween joy?)
The Macaroni KID BOO Bag campaign is BACK — and this year, it’s haunting two full regions with more bags, more visibility, and even more opportunities for your business to connect with local families.
Last year’s inaugural campaign was a scream — we delivered BOO Bags to over 100 families, kicked off a BOO-it-Forward chain that reached an estimated 1,000 households, and generated:
📈 23,000+ publication impressions
💻 4,000+ website hits
🎃 A spooky splash of goodwill across the Cumberland Valley and Capital Region
And this year? We’re going even bigger.
We’re teaming up across Harrisburg–West Shore and Carlisle–Boiling Springs–Shippensburg to deliver another 150+ BOO Bags directly through porch drops and community events — with an even wider ripple effect thanks to printable resources, local tabling events, and expanded digital reach.
Last year’s sponsor spots sold out, and with 12,000+ subscribers, two high-traffic websites, and twice the coverage, this year’s campaign promises to be the most thrilling one yet.
🛍️ What’s a BOO Bag?
A BOO Bag is a fun and festive Halloween surprise packed with:
- Peanut-free treats 🍬
- Small toys and goodies
- Coupons or swag from local businesses
- A printable “You’ve Been BOO’d” flyer
- Access to digital resources for BOO-it-Forward fun
- And three full-color rack cards to keep the giving going!
Each BOO Bag is delivered to a local family’s doorstep or handed out at a community event. Families are encouraged to BOO it Forward to neighbors, teachers, friends, and more — meaning your brand travels even further than the original drop-off.
🧾 NEW for 2025: Rack Cards = Major Exposure
This year’s BOO Bags come with a huge upgrade: custom-designed rack cards included in every bag and passed along as part of the BOO-it-Forward chain. These 8.5" x 3.5" mini-flyers will also be:
- Handed out at September community events
- Available as a printable on our websites
- Designed to live on family fridge doors all fall long
🧡 Front: A Fall Bucket List of fun local activities
🧾 Back: Ads and offers from participating sponsors
➡️ Monster Sponsors and up are included as destinations on the Fall Bucket List (when applicable)
👑 Spooktacular Sponsor receives the featured ad placement on the front of the rack card
👻 Why Sponsor a BOO Bag?
It’s the ultimate feel-good, community-driven, smile-delivering, hyperlocal marketing campaign. And it works.
When you sponsor a BOO Bag, you’ll:
🎃 Reach 150+ hand-selected families directly
👨👩👧👦 Gain exposure to over 1,000 local families through BOO-it-Forward
💌 Be promoted to 12,000+ subscribers across two Macaroni KID editions
📱 Appear on two high-traffic websites and social media platforms
✨ Be part of a Halloween tradition that families genuinely love and remember
💀 2025 Sponsorship Levels
🕷️ Spooky Sponsor – $150 + 200 Treats
- Hyperlinked logo in BOO Bag promo articles (on both region websites and newsletters)
- Recognition in Halloween-themed social media posts
- Logo on printed BOO Bag flyer + printable version
FULL 👻 Ghoul Sponsor – $250 + 200 Treats FULL
IMPORTANT - NO IDENTICAL INDUSTRIES AT THIS LEVEL
Death/Funeral Care, Photography, Ninja & Dental are FULL Updated 8/11
Everything in Spooky, PLUS:
- Inclusion in our October BOO Bag e-blast to 12,000+ families
- One dedicated social media post
- Your custom deal or ad on the back of our 2,000+ print rack cards
FULL 🧛 Monster Sponsor – $500 + 200 Treats FULL
Everything in Ghoul, PLUS:
- Top billing in all flyers, social posts, and web content
- Option to personally deliver up to 5 BOO Bags for photo ops and social shoutouts
- Two dedicated social media posts
- Publisher-selected seasonal article sponsorship
- Included on the Fall Bucket List (when applicable)
Full 👑 Spooktacular Sponsor – $1,000 + 200 Treats
(1 available – First Come, First Spooked) $1000 FULL
Everything in Monster, PLUS:
- October leaderboard ad on both regional websites and newsletters
- Publisher-selected seasonal guide sponsorship
- Featured ad space on the front of the rack card
- Exclusive E-Blast to entire subscriber list
🍬 Just Want to Be a Treat Donor?
This option includes limited digital exposure, but great in-bag visibility.
Treat Donor – $50 + 200 Treats + Your Promo
- Thank-you and hyperlink in BOO Bag articles
- Logo on the printable BOO-it-Forward flyer
- A sweet and simple way to get your goodies into 150+ families' hands
🛑 Important:
Treat Donors must provide:
- 200 wrapped, peanut-free treats
- A branded coupon, promo, or small swag item for the bag
🎃 Want to participate but don’t want to shop for candy?
Add $50 and we’ll supply unbranded treats on your behalf.
(We’re not printing logos or stickers this year — just good old-fashioned, brand-neutral sugar support.)
Bonus: Why 200 treats?
That extra cushion of treats also covers pop-ups, oopsies, and yes… the occasional Kit-Kat used to bribe a local tween into helping us deliver bags.
🧠 How to Sponsor
🎃 Fill out the 2025 BOO Bag Sponsorship Form
📧 Or email rachaelb@macaronikid.com with questions, ideas, or candy confessions
📦 Have your treats and promos delivered by September 12, 2025
(edited to allow for rack card printing!)
🕸️ Be ready to BOO some families the first two weeks of October!
Spots are limited and we sold out last year, so don’t wait too long — or someone else might sneak your BOO!
📰 About Macaroni KID Harrisburg–West Shore & Carlisle–Boiling Springs–Shippensburg
Together, we cover the Capital Region and the Cumberland Valley — and we’re the largest parent-focused digital resource in the area.
📬 12,000+ subscribers
📱 10,000+ social media followers
🌐 Two high-traffic websites that help families find fun — and help fun find YOU.
Let’s make Halloween magical. Let’s make it memorable. And let’s make sure your business is right in the middle of the mayhem.
🎃 Ready to get spooky with us?
You’ve made it to the most fang-tastic form in town! Whether you’re here to spread Halloween cheer, promote your business, or just really love the idea of being part of a sugar-fueled kindness explosion — you’re in the right place.
🧛♀️ Fill out the form here:
👉 https://forms.gle/3Z8PG6Xg6AYokvs68
🎃👻 Sponsor Perk: Early Spook Access
Shhh… the BOO Bucket article is already live for sign-ups, but it’s hiding in the shadows for now. Families can find it if they know where to look, but it hasn’t been paraded onto the landing page or slipped into the newsletter yet. Sponsors get the first peek at how they’re thanked (currently in “pumpkin spice latte basic” mode, but don’t worry—your glow-up is coming soon). Consider this your VIP backstage pass to the haunted hayride before the gates officially open. 🕸️🪦
